This project illustrated how the medium contributes to the narrative of the message itself, delivering a single editorial campaign across multiple channels with the same visual narrative. The multimedia package was for a current breaking news story. The package included a push notification, a social media post, and a multimedia web page.

​

• The push notification would intrigue the reader to find out what the message might be.

• The Instagram story summarizes the story and captures the feeling of a cold case mystery.

• The multimedia website page would have the features story and dive into the brief history of the killer with a timeline, image gallery, and video. In addition, the webpage has a cold case reopening aesthetic.